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Interviews [or] Newspaper Articles of Shri.T. Ayyappan

 

Dear Readers,

           Author has published  below some of the Interviews [or] Newspaper Articles of Shri.T. Ayyappan for your information please


Is South Indian Culture Diminishing 

Posted in The  Print  -  Feb 2025




Are Cyber & AI - Boon  or  Bane 

Posted in The  Print  -  Oct 2024


                                                                           





News  Article  about  Jute Fair Kolkata - CC-2 

Published in The Statesman -  17th Mar'2024




NJB steps up efforts for Jute Exports 

Published in Times of India -  Mar'2024

Jute Fair [Kolkata - CC-2]

Video News in You Tube  -  Mar'2024





Jute Fair [Kolkata - CC-2]

Video News in You Tube  -  Mar'2024




Jute Board session with NIFT Students [Kolkata]

Published in The Statesman  -  Mar'2024








Jute Training [Alangulam, TN]

Published in Times of India [Tamil]  -  Mar'2024





News Article about  Jute  Blog

Published in The Statesman -  21-Jan'2024

www.indianjute.blogspot.com





Jute Fair [Darjeeling]

Video News in  You Tube  -  Jan' 2024




Participation in 

India International Mega Trade  Fair [Kolkata]

Published in UNI  -  Dec'2023





Jute Fair [Chennai]

Published in Dinamalar  -  Dec'2023


Jute Fair [Chennai]

Published in Dinamani  -  Dec'2023





Video Link about Jute Fair Chennai during Dec'23


https://www.youtube.com/watch?v=lj1WF6xqM6M



Video Link about Jute Fair Kolkata [CC-1] 
during Dec'23


Jute Fair [Chennai]

Published in Press Information Bureau [PIB] -  

Dec'2023








Jute Fair [Chennai]

Published in Times of India  -  Dec 2023



News Article about

Virtual Meeting on GeM Portal for Jute Products

Published in The Statesman  -  10th Dec' 2023



News Article about

NJB's Awareness  Meeting on NJDP Schemes


News Article about

NJB's Awareness  Meeting on NJDP Schemes




Jute Fair [Goa]

Published in Goan Reporter  -  Oct 2023



News Article  about 

SIPPO's  Craft Expo, Madurai

inaugurated by

Shri.P.T.R. Palanivel Thyagarajan

Govt. of Tamilnadu


News Article  about SOP

at Guru Nanak College, Chennai

Published in Dinamalar  -  11th Feb' 2023



News Article  about SOP

at Guru Nanak College, Chennai

Published in Dinamalar  -  11th Feb' 2023



Jute Fair [Kozhikode / Calicut]

News Article in Manorama  -  Mar' 2023



News Article  about SOP

at TST Rajah School, Tondiarpet, Chennai

Published in Dinamalar  -  17th Aug' 2022




Jute Fair [Chennai]

Published in Hindu Tamil  -  Sep 2022






Jute Fair [Kozhikode / Calicut]

Video Telecasted in You Tube  -  Mar' 2023





Jute Fair [Chennai]

Published in Live Chennai  -  Sep 2022



Students Outreach Programme at

Sri Chaitanya Techno School, Chennai

Posted by Press Information Bureau  -  Dec' 2022







Jute Fair [Chennai]

Published in New Indian Express  -  Sep' 2022


Jute Fair [Chennai]

Published in Dinamalar  -  Sep' 2022





Jute Fair [Chennai]

Published in Daily Thanthi  -  Sep' 2022


Jute Fair [Chennai]

Published in Deccan Chronicle  -  Sep' 2022


Jute Fair [Chennai]

Published in Live Chennai - Sep'22



Jute Fair [Chennai]

Published in Asiana Times  -  Sep' 2022



Jute Fair [Chennai]

Published in Mypalore Times  -  Sep' 2022








Jute Fair [Chennai]

Video News in  You Tube  -  Sep' 2022




Jute Fair [Chennai]

Facebook Post in  DTNext  -  Sep' 2022



Jute Students Outreach Programme

at TST Raja School, Chennai

Published by Dinamalar  -  Aug'22




Jute Training [Avadi Ordinance, Chennai]

Published by Press  information Bureau  -  Jul'22



Jute Training [Avadi Ordinance, Chennai]

Published by Dinamalar -  July'2022




Jute Training [Avadi Ordinance, Chennai]

Published by Dinamani -  July'2022



Students Outreach Programme [Sivakasi]

Published in Dinamalar  -  July'2022



Students Outreach Programme [Sivakasi]

Published in Dinamalar  -  July'2022



Jute Fair [Thiruvanthapuram, Kerala]

Published in  Times of India  -  June' 2022





National Handloom Expo  [Chennai]

Published in Dinamalar  -  Apr'2022

Shri.Udhayanidhi Stalin being received by Shri.T.Ayyappan, NJB, at the Jute Pavilion 

at National Handloom Expo





Jute Fair  [Mangalore]

Published in The  Hindu  -  Jan'2022





Jute Fair  [Mangalore]

Published in Deccan Herald  -  Jan'2022





Jute Training at NJB Chennai

Published in Puthiya Thalaimurai  -  Oct'2021




Jute Training at NJB Chennai

Published in Dinamalar  -  Oct'2021





Doordarshan  Interview



Podhigai TV -  News  Clipping  about  
Jute  Design Contest at Tiruppur




Jute Fair [Chennai]

Published in Dinamalar  -  Dec' 2019

Shri. Kumar Jayant,  I.A.S.,  Principal  Secretary of  Handlooms,  Handicrafts,  Textiles Department,  Government  of  Tamil Nadu,  inaugurated  the  Jute Fair at Mylapore, Chennai  on 12th  Dec'2019,  in  the  presence of Shri.T.Ayyappan, Deputy  Director,  National Jute Board [NJB]


Jute Fair [Chennai]

Published in ETV Bharat  -  Dec' 2019







Jute Awareness  Meeting [Vellore]

Published in different Newspapers 

during Aug' 2019








Jute Meeting with Trichy Corporation

Published in Times of India  -  Feb' 2019



Jute Meeting with Trichy Corporation

Published in Dinamalar  -  Feb' 2019






Jute Training [Tirupur]

Published in Yarns & Fibers  -  Nov' 2017




Participation in 

Smart Shopper's Expo [Coimbatore]

Published in Dinamalar  -  Aug' 2015



Smt.Archana Patnaik, District Collector, Coimbatore at Jute Pavilion at 

Smart Shopper's Expo [Coimbatore]

Published in Dinamalar  -  Aug' 2015



Jute Fair [Ooty]

Published in The Hindu  -  Jun' 2015

Jute Fair [Madurai]

               Published in “The Hindu”  dated  2nd Jan’2015  ( Madurai)



Jute Fair [Madurai]

Published in “The Hindu”  dated  2nd Jan’2015  ( Madurai)

Eco-friendly jute products in demand

GROWING APPEAL:Collector L. Subramanian looking at exhibits at the Jute Fair in Madurai on Wednesday.— Photo: S. James
Collector L. Subramanian looking at exhibits at the Jute Fair in Madurai on Wednesday.— Photo: S. James


“With more people becoming conscious of the ills of plastics, the demand for jute products, jute bags in particular, has steadily risen over the last few years,” said S. Kumar, founder of Jute Pagnya from Bengaluru.
His is one among 31 stalls from across the country at the Jute Fair organised by National Jute Board at Chellam Century Hall here on Wednesday. The four-day exhibition-cum-sale of jute products has manufacturers and entrepreneurs from Tamil Nadu, West Bengal, Uttar Pradesh, Karnataka and Kerala participating with a variety of products till January 4.
S. Janaki of Jana Jute Products, a Madurai-based company, said in the last five years there had been an increase in bulk orders for jute products.
“‘Tamboolam’ bags for weddings, in particular, are always in demand as people feel that jute bags are durable and re-usable, compared to plastic,” she added.
“The Small Industries Product Promotion Organisation (SIPPO) has been giving training in making jute products in Madurai for those who want to get into small-scale entrepreneurship,” said K. Palanivelmurugan, its General Manager.
Among the products on display are jute bags, mats, swings, water bottle covers, wall hangings and jewellery.
Stating that production of jute products was favoured by many small-scale entrepreneurs as it was a viable venture, T. Ayyappan, Market Promotion Officer from the National Jute Board, said it also had a good export market with a steady demand abroad.
The Jute Board had also displayed posters of the uses of jute products at schools, offices and homes and how the bio-degradable products could help minimise the use of other materials which were harmful to the environment.
Aanvi Singhal, a college student, said that she had purchased a few jute bags as they were durable and aesthetically pleasing as gifts.


Published in “Jannalmedia.com”  dated  1st Jan'2015


மதுரையில் சணல் கண்காட்சி



 தேசிய சணல் வாரியம் சார்பில் மதுரையில் ஐந்து நாட்கள் நடைபெறும் சணல் பொருட்கள் கண்காட்சி தொடங்கியது. இக்கண்காட்சியை மதுரை கலெக்டர் சுப்பிரமணியன் தொடங்கி வைத்தார். இந்த கண்காட்சி ஜனவரி 4ம் தேதி வரை நடைபெறுகிறது. தினமும் காலை 10 மணி முதல் இரவு 8 மணி வரை நடைபெறும் இந்த சணல் பொருட்கள் கண்காட்சியில் சுற்றுச்சூழலுக்கு மாசு ஏற்படுத்தாத வகையில் தயாரிக்கப்பட்ட சணல் பைகள், சணல் மூலம் உருவான கலைப் பொருட்கள் உட்பட பல்வேறு பொருட்கள் கண்காட்சி மற்றும் விற்பனைக்கு வைக்கப்பட்டுள்ளன. 



சணலால் உருவாக்கப்பட்ட கைப் பைகள், மிதியடிகள், கோப்புகள், சுவாமிகளின் உருவங்கள், பரமபத விளையாட்டு கட்டங்கள் கொண்ட பாய், சணல் துணியால் உருவாக்கப்பட்ட பொம்மைகள் என்று நிறைய பொருட்கள் இடம் பெற்றுள்ளன. சணல் பொருட்களால் உருவான இந்தப் பொருட்கள் பார்வையாளர்களை பெரிதும் கவர்ந்தன. புத்தாண்டு விடுமுறை தினமான இன்று காலை முதல் சணல் கண்காட்சியில் பொதுமக்கள் கூட்டம் அதிகமாக இருந்தது.


Published in “Dinamalar”  dated  1st Jan'2015

சணல் பொருட்கள் விற்பனை கண்காட்சி





மதுரை செல்லம் சரஸ்வதி மகாலில் தேசிய சணல் வாரியம் சார்பில் நடக்கும் சணல் பொருட்கள் விற்பனை கண்காட்சியை பார்வையிடும் வாடிக்கையாளர்கள்.


Published in “Dinamalar”  dated  1st Jan'2015

மதுரையில் வெளிமாநிலசணல் கண்காட்சி துவக்கம்


மதுரை :தேசிய சணல் வாரியம் சார்பில் மதுரையில் சணல் பொருட்களில் விற்பனை மற்றும் கண்காட்சியை கலெக்டர் சுப்பிரமணியன் துவக்கி வைத்தார்.
காமராஜர் ரோட்டில் உள்ள செல்லம் சரஸ்வதி மகாலில் நடக்கும் இக்கண்காட்சியில் பல மாநில சணல் கலைப்பொருட்கள் இடம் பெற்றுள்ளன.தேசிய சணல்வாரிய விற்பனை அலுவலர் அய்யப்பன் கூறியதாவதுசணல் பொருட்களிலும் அழகிய கலை நயத்துடன் கூடிய பொருட்களை தயார் செய்யலாம் என்பதை இக்கண்காட்சி மக்களுக்கு உணர்த்தும்இதனால் பிளாஸ்டிக் பொருட்களின் பயன்பாடு குறைந்துஇயற்கை தயாரிப்புகள் முக்கியத்துவம் பெறும்சணல் தயாரிப்புகளில் கோல்கட்டா முன்னிலையில் உள்ளதுஅதே போல் இங்குள்ள அமைப்புகள் மற்றும் குழுக்களுக்கு சிறப்பு பயிற்சிகள் அளிக்கப்பட்டு வருகிறது என்றார்.
ஜன., 4 வரை கண்காட்சி காலை 10 மணி முதல் இரவு 8 மணி வரை நடக்கும்அனுமதி இலவசம்.


Jute Fair [Kozhikode / Calicut]

Published in The New Indian Express - Dec' 2014




Published in “The Hindu”  dated  18th Dec’2014 (Kozhikode)

Jute fair has varied fare

Eco-friendly:Art works exhibited at Jute Fair at Jaya Auditorium in Kozhikode.— Photo: S. Ramesh Kurup

If you are in search of ethnic, eco-friendly, and fashionable products, head to Jute Fair in the city. The fair that started at the Hotel Jaya auditorium here on Wednesday has around 30 jute entrepreneurs from all over the country, including Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, West Bengal, and Uttar Pradesh and showcases environment-friendly jute consumer products such as jewellery, gift articles, wall hangings, footwear, floor mats, bags, purses, and clutches.
The fair is being organised by the National Jute Board (NJB) in order to create awareness of the eco-friendly products made from the natural fibre. The NJB is responsible for implementation of activities in connection with jute products, process, and market development.
Jute is mainly cultivated in West Bengal and the processed fibre is sent to other parts of the country to be converted into value-added products.
“There are hundreds of such enterprises in South Kerala, especially in Alappuzha district. These products have a great market abroad,” said T. Ayyappan, Market Promotion Officer of the NJB.
Jute fibre is rather thick, but when mixed with cotton, they can be woven into fine cloth. “There are a lot of jute imitations in the market, which is hard for untrained eyes to differentiate,” Mr. Ayyappan said, and warned the public against such imitations.
The most striking feature of the fair in Kozhikode is the vast and vibrant collection of jute bags in varied sizes and shapes.
There are also purses, clutches, wallets, string purses, file folders, hats, chess boards, and fancy pouches. The jute jewellery that comprise necklaces, bangles, earrings, and hair clips are made in intricate patterns.
The exhibition was inaugurated by Janamma Kunhunni, Health Standing Committee Chairperson of the Corporation, on Wednesday. It will conclude on December 21


Podhigai TV interview



Jute Fair [Mangalore]

Published in Business Line  -  July' 2013




Jute Fair [Mangalore]

Published in Mangalore Today  -  July' 2013




Jute Fair [Mangalore]

Published in Deccan Herald -  July' 2013




Jute Fair [Mangalore]

Published in Samyuktha  Karnataka -  July' 2013





Jute Fair [Mangalore]

Published in Deccan Herald  -  July' 2013



Jute Fair [Mangalore]

Published in Indian Express  -  July-Aug' 2013



Jute Fair [Mangalore]

Published in Hosadhigantha  -  July-Aug' 2013




Jute Fair [Mangalore]

Published in Udhayavani  -  July-Aug' 2013








Published / Telecasted in  “Kannadiga World”  dated  26th Aug, 2014

Jute Fair Inagurated

Posted By: Mangalore CorespondentPosted date: In: Karavali

Mangalore, August 26: A Jute fair was organised by the National Jute Board-Ministry of textiles, Govt of India at Hotel Moti Mahal in Mangalore on Tuesday August 26t
The fair was inaugurated today by Mr Mahabala Marla, the Mayor of Mangalore City Corporation at Motikala Mandapa-Hall2 which is in the ground floor.  The fair is a promotional exhibition cum sale of varied range of Lifestyle Jute Products. The exhibition will take place from August 26th on wards till September 1st including all days.
Jute_Fair_Open_16

Jute_Fair_Open_17

Jute_Fair_Open_15

Jute_Fair_Open_11


Jute Fair [Udhagamandalam / Ooty]
Published in “The  Hindu”  dated  2 June, 2014
Jute exhibition heralds World Environment Day
D. RADHAKRISHNAN
The jute exhibition aims to create awareness on the eco-friendly products made from natural fibre.- Photo: Special Arrangement
The jute exhibition aims to create awareness on the eco-friendly products made from natural fibre.- Photo: Special Arrangement
By way of heralding the World Environment Day celebrations on June 5, the National Jute Board (NJB) set up by the Union Ministry of Textiles has organised a jute fair here.
Pointing out that it was on at the Udhagamandalam Social Service Society (USSS) at Charing Cross here since Friday, T. Ayyappan, Marketing Promotion Officer, NJB, told The Hindu here on Sunday that the fair will go on till June 5.
The main objective was to create awareness among the people about the eco-friendly products made from natural fibre and also underscore the significance of the observance of World Environment Day. It was also to encourage entrepreneurship in the jute sector.
Pointing out that the sector was one of the oldest in India’s agricultural and industrial economy, he said that it ranks first in jute goods production and second in the export of jute goods in the world. Directly and indirectly it provides employment to about 2.48 lakh workers.
About 18 jute entrepreneurs from different States including Tamil Nadu, Karnataka, Andhra Pradesh and West Bengal have showcased their environment-friendly jute consumer products like jute ornaments, jute gift articles, wall hangings, footwear, floor coverings, shopping bags, file folder, etc.
The fair, which was inaugurated by District Revenue Officer D. Baskara Pandian, is open between 10 a.m. and 7 p.m.


                 

Jute Fair [Udhagamandalam / Ooty]

Published  durimg  2 June, 2013





                             Jute Fair [Chennai]
Published in “Business Line”  dated  19th Dec’2013

Jute exports expected to rise 33% this year

CHENNAI, DEC. 19:  
Exports of jute products from the country is expected to touch Rs 2,800 crore in value in 2013-14 on the back of an increase in demand from the West, said Beela Rajesh, Executive Director, Handloom Export Promotion Council, Ministry of Textiles.
In 2012-13, exports stood at Rs 2,094 crore.  The global jute import market, which went through a lean period from 2011 to mid-2012, is picking up again as top markets Europe and the US restarted buying.  Growing acceptance of jute bags as a personal accessory, and shopping bags made of the fibre for its eco-friendly nature, are brightening its prospects in the West, she said, adding that floor coverings, wall hangings, gunny bags, and gift articles are also being bought.
Data put up by the Directorate General of Commercial Intelligence and Statistics says export of floor coverings totalled Rs 142.9 crore during April-September 2013,while jute Hessian bags touched Rs 405 crore and other jute products hit Rs 475.4 crore, signalling strong demand.  “Jute, originally, was not used for purposes beyond covering floors. But with treatment and printing, it looks and feels as good as fabric,” she said speaking at a buyer-seller meet organised by National Jute Board in association with Federation of Indian Export Organisations.
National Jute Board and Jute Product Development and Export Promotion Council, set up in 2011, are funding entrepreneurs interested in jute product manufacturing, and helping manufacturers upgrade facilities.   Traditionally based in West Bengal, the jute business is spreading to Karnataka and Tamil Nadu.  At the exposition, manufacturers from the South showcased printed wall hangings that were treated to smoothen the texture of the fibre, something that will find purchase in Western markets, said T. Ayyapan, Market Promotion Officer, NJB.

bharani.v@thehindu.co.in


Jute Fair [Madurai]

NEWS  PUBLISHED IN "THE  HINDU"  dated  28 Nov'2013

Jute bags, a hit with college girls

STAFF REPORTER
    
WIDE CHOICE:Visitors at the jute fair in Madurai.— Photo: S. James
WIDE CHOICE:Visitors at the jute fair in Madurai.— Photo: S. James
A jute fair, organised by the National Jute Board (NJB) affiliated to the Ministry of Textiles, Government of India, was inaugurated on Wednesday morning at the Chellam Soap Kalyana Mandapam by Collector L. Subramanian.
The fair has on display an array of jute products such as bags, purses, phone cases, wallets, mats, carpets, jewellery, laundry baskets and dolls, made by producers from across the country. The products made from the eco-friendly raw material have become popular among women.
Addressing the media, Collector L. Subramanian said people should make a conscious decision to use products that were eco-friendly.
“Jute bags in particular is a better option when compared to plastic,” he said.
Certificates were distributed to the candidates on completion of a month-long Entrepreneurship Development Programme (EDP) on Jute Products.
“With people becoming more conscious about eco-friendly products and their benefits, the demand for jute products has been increasing and we hope to come up with innovative bags and mobile phone pouches,” said H. Vandhana, who took the training programme. She said the programme provided an insight into the manufacturing, designing and marketing of jute products.
In the 25 or so stalls at the fairs, jute bags demanded the most attention. Many jute entrepreneurs source the material from Kolkata and make handmade bags or work with small units with three to four machines.
“Simple and lightweight jute bags are a big hit with college girls. Jute bags are usually our fastest selling products too and we often get bulk orders for small jute bags to be distributed at marriage functions,” said A. Charles from Roja self-help group (SHG) which has put on sale bags and purses.
“Jute products can be recycled. They are the right choice to protect the environment,” said environmentalist Balagangadhara Tilakam who visited the fair. The fair comes to a close on December 1.



Jute expo-cum-sale begins today

Reported by : MOHAMED IMRANULLAH S.   PRINT   ·   T+  

Products ranging from jewellery to chess boards to be on display

Jute products on display at the fair to be opened in the city on Wednesday.— Photo: S. James
Jute products on display at the fair to be opened in the city on Wednesday.— Photo: S. James
Jute entrepreneurs from across the country have gathered here for an exhibition-cum-sale of lifestyle jute products. They would be displaying an array of innovative products ranging from jute jewellery to chess boards. Jute knee braces would be an added attraction.
Facilitated by National Jute Board (NJB), under the Union Ministry of Textiles, the fair would be inaugurated by Collector L. Subramanian at Chellam Soap Marriage Hall on Kamarajar Road on Wednesday. The fair would be open from 10 a.m. to 8 p.m. on all days until December 1.
T. Ayyappan, Market Promotion Officer, NJB, told The Hindu that a total of 27 stalls had been put up for the fair. Entrepreneurs from Kolkata, Bangalore, Hyderabad and other places would be displaying value-added multi-utility products termed as jute diversified products (JDP).
The products to be displayed include jute folders, hand bags, lunch bags, mobile phone pouches, ration card holders, cheque book holders, travel bags, carpets, mats, tribal dolls, bangles, chains and hair clips of different designs and patterns unique to the region of their origin.
While S.K. Karthik, an entrepreneur from Gobichettipalayam in Erode district, claimed that his jute chess boards would be the cynosure of all eyes in the fair, S. Syed Nawaz from Bangalore said that his ultra modern mobile pouch embedded with initials of the owner would attract the visitors the most.
Leclar Impex, a Chennai-based company that exports jute travel bags and pouches mostly to France, had also put up a stall at the fair. Many women entrepreneurs, including those from Kolkata and Pollachi near Coimbatore, had come up with tribal dolls and hand-woven bags.
Mr. Ayyappan said that NJB had planned to conduct a jute festival in Chennai from December 18. A five-day crash course on manufacturing jute products would be conducted for 50 to 60 people possessing tailoring skills as part of the festival. Interested individuals could approach the NJB.
There is also a plan to hold a jute design contest in Tirupur in February next year. College students would be encouraged to participate in the contest.


Jute Fair [Mangalore]

Published in The Hindu  -  July' 2013



Jute Fair [Mangalore]

Published in Business Line - Hindu  -  July' 2013



Jute Fair [Mangalore]

Published in Daiji World  -  July' 2013




Jute Week [Ooty] (Udhagamandalam)

Published in Times of India  -  Jun' 2013





Jute Fair [Mangalore]

Published in The Hindu  -  Jan' 2013





Jute Fair [Mangalore]

Published in Mangalore Today  -  Jan' 2013



BSM [Bangalore]

Published in Business Standard  -  Jan' 2013





Jute Fair [Chennai]

Published in Daily Thanthi  -  Dec' 2012

Visit of Mrs.Amudha IAS, MD, TNCDW 

at Jute Stalls




Jute Fair [Madurai]

Published in Dinamalar  -  Oct' 2012



Jute Fair [Madurai]

Published in Dinamani  -  Oct' 2012




Jute Fair [Chennai]

Published in The  Hindu  -  2012




News Article published in Daily Thanthi ( Dina Thanthi ) about Jute Export & Domestic Marketing  Training Programme  inauguration at Madurai on 30th Nov'2011




News  about  Jute Products in Hindu's  Retail Plus - dated  24th July, 2011


Say jute!
Article  by  S MEERA,  Hindu  Reporting Section

Associated only with gunny bags for long, today jute handbags, purses, cell covers have become very common. What is also becoming common is the use of jute in apparel design



The first recommendation for jute is that it is natural and therefore biodegradable and immensely desirable for eco-friendly consumers. Though jute does evoke the image of the shapeless rice sacks one saw when growing up, doubling up as doormats in their mud-coloured glory, the story has changed. The hessian (the jute thread) comes now in finer avatar, making it immensely usable for a variety of purposes.
The variety
Jute Emporium on TTK Road, for instance, is really that - a store with a variety of products made mainly from jute. Right from the handbags on display near the showroom entrance to the mobile pouches, wallets, footwear, suitcases, travel bags, even jewellery. the variety is exhausting, and seems to be unending. Rajalakshmi Srikanth, proprietor, says, "Jewellery is quite popular, especially among those travelling abroad as it is light and an attractive gifting item." Gift bags are another hit, and move fast during the Navaratri season. Jewellery boxes, kolam mats, wall hangings, show pieces, lamp shades, there is really no end to the possibilities, she believes.
Today, there are many dedicated jute craft stores that deal in a variety of products. One import export firm does a range of products just for horse riding, while there is another that does jute footwear. Jute wine bags, paintings, home furnishing, floor coverings, the list goes on.
Rajalakshmi in fact encourages women to try out creative designs using jute and other natural materials like wooden beads and has them on display at her showroom. She doubles these up with designer bags fashioned in West Bengal, where jute is a native crop and the primary supplier of jute fibre.

"Jute is biodegradable, and like cotton, can take any colour. Currently, polypropylene is used to stiffen it, but there are experiments on to change the material to something natural," says T. Ayyappan, Market Promotion Officer, National Jute Board.


Over the  Years



It is only in the last 20 years that jute has gained popularity and its uses expanded. This has largely been due to the efforts made by the UNDP, which was looking for a fibre that could be an alternative to cotton. They promoted the material through the National Jute Promotion Board, and today, due to technological advancements particularly in the areas of manufacturing, processing and fabric production, jute is available from fine to extremely fine yarns with variety of colours.
Says M. Aravendan, Associate Professor and Centre Coordinator, Department of Fashion and Lifestyle Accessories, NIFT, Chennai, "Now, jute apparel or garments are available for all occasions. Hand blocked, hand printed, embroidered, quilted and tie and dyed variety of jute garments look very fashionable." He adds that jute apparel are in great demand and are used by top designers to fabricate great looking formal and casual wear. Very fine threads of jute are also used by them to make false silk and related fit outs. "There is a vast range of soft, long lasting and stylish jute apparel available in the market in a tremendous array of colours," says he.

Ayyappan, very passionate about promoting the jute industry in the southern region, says that many jute-cotton, jute silk products are available in the market. The board has even managed to convert coir mattress manufacturers in Kerala to use jute since the latter is softer and easier to make. "In the US, the use of jute is becoming common," he says and adds that jute contributes Rs. 200-250 crores of exports from just jute bags. With jute floor coverings, it could be Rs. 300 crores. The overall exports is higher.

Jute apparel


The common belief is that while jute may be fine in the hand, it may not be comfortable draping against the skin. But according to Aravendan, comfort depends on the nature of material, the type of yarn/twist, weave pattern and special finishing process, if any. "One can make a fabric with less number of ends in both warp weft (open structured) by using very fine jute yarns, making it comfortable for the wearer. Going for jute and cotton blend will be a better option with respect to comfort and cost effectiveness," he explains.

In fact, a weaver in Anakaputtur, C. Sekar - President of the Jute Weaver's Association there - says that he does 200 jute silk saris every month and supplies it to a store in Chennai. "We need more space to increase our production as there is a lot of demand for these." He is trying to get a Jute Model Village status for Anakaputtur and has bagged a place in Limca Book of World Records for using 25 different natural fibres for apparels. "There is a lot of demand for jute silk saris from Delhi, Mumbai and even abroad," he adds.

Jute is like cotton, and dress materials and shirt materials are also available. Sekar uses both natural and chemical dyes. "It is a low cost, high quality fabric. Because of the processing involved, the cost is higher than cotton, but it also lasts long," he adds.

NIFT Chennai has done many interventions in the area of Jute Diversified products. They conduct design development workshops and entrepreneurship development programmes for jute artisans and prospective jute entrepreneurs of Tamil Nadu. The creative designs developed for the varieties of the contemporary product applications like Fashion Jute Accessories, fancy bags, lifestyle articles etc., in these workshops have gained very good response from the industries, says Aravendan.
As the world moves towards greener, natural products, needless to say, jute diversified products offer a viable alternative. What it needs is evangelising, which people like Ayyappan backed by the Jute Board are attempting to do. Given that here too fashion and utility go hand in hand, in time, jute could be a household name for more than just gunny bags.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 

Jute Fair [Bangalore]

Published in Deccan Herald  -  Jan'2011




_ _ _ _ _ _ _ _ _ _ _ _ _ 

Inauguration  of Navaratri  Jute Fair, ( sponsored by NJB ) at  Chennai  by  Mrs. Sobhana, I.A.S.  on 29.09.2010 (Source : www.chennai.tn.nic.in)

Flagging-Off Jute rally  at  Chennai

Thiru. Ma. Subramanian, Hon’ble Mayor of Chennai Corporation flagged-off the Jute Promotional Rally held at Chennai on 15th Feb’10 in the presence of Shri. Bupender Singh, I.A.S., Joint Secretary, Ministry of Textiles, Govt. of India Shri. Atri Bhattacharya, I.A.S., Secretary, JMDC & E.D., NCJD


SOURCE : www.galatta.com

Newspaper Article about 
Fashion  Show  during Jute Festival, Chennai
 held during 15th to 18th Feb'2010
Published in Daily  Thanthi

Published in Daily  Thanthi  during  Feb'2010
Union  Minister for Textiles, 
Shri.Dayanidhi Maran  and 
Shri.Ma.Subramanian, at  Jute Fair during Jute Festival





  
SOURCE : THE HINDU dated 8th Oct'09


National Fibre Policy by December: Maran
Special Correspondent
It will address issues such as duty structure and the pricing of fibres


ENHANCING COMPETITIVENESS: Union Textiles Minister Dayanidhi Maran at the interactive session with representatives of the jute sector in Kolkata on Wednesday.

KOLKATA: India will put in place by December 2009, A National Fibre Policy will be in place by December to provide a level playing field to the industry, Union Textiles Minister Dayanidhi Maran said here on Wednesday.
Addressing a meeting on jute, he said the policy would address issues such as duty structure and the pricing of fibres needed to augment investment and enhance the global competitiveness of the labour-intensive industry. Apparel exports had increased by five per cent between April and September 2009.
The Minister pulled up the industry for its dependence on protection measures like the Jute Packaging Order, saying that the industry did not want to upgrade. “It is regrettable that jute as a fibre has not been exploited and jute products face threat from rivals. The protection is good environmentally and socially, but this seems to be acting as disincentive and a barrier to modernisation,” he remarked.
He said the Ministry favoured increasing the Minimum Support Price of jute from Rs. 1,375 to Rs. 1,675 a quintal. “The government will always intervene to protect farmers,” he told the gathering of industrialists.
Mr. Maran asked the industry to diversify and adopt value-addition. The Ministry had taken up the proposal for increasing the subsidy from Rs. 70 lakh to Rs. 3.50 crore a mill, he said. The Minister announced that the government would shortly take up a $4-million project with the International Jute Study Group for testing, standardisation and promotion of Jute Geotextiles which find use in areas like erosion control, and soil reinforcement.
He said efforts were on to increase market access for textiles by tapping markets like Japan which are now looking to diversify their import base beyond China. Of the $15-20 billion worth of textile imports by Japan, only $340 million was from India, Mr. Maran said. The global downturn had affected textile exports but the domestic demand had softened the impact. With the Western market inching towards a recovery, exports were now increasing, Mr. Maran said.


Jute Workshop [Madurai]

NEWS  PUBLISHED IN "THE  HINDU"  DATED  25 May'2010


Huge market for eco-friendly jute products: official
Staff Reporter

 
EXTENDING HELP:S. Maruthappan, General Manager (in- charge), District Industries Centre, speaking at a function in the city.
MADURAI: With increasing awareness of the importance of protecting the environment and the need for eco-friendly products on the rise among people, there is a huge market for jute products, according to S. Maruthappan, General Manager (in-charge), District Industries Centre (DIC).
He was addressing the inaugural function of a Jute Service Centre and awareness workshop on jute organised here on Monday by Small Industries Product Promotion Organisation (SIPPO) with support from the National Jute Board, Union Ministry of Textiles. Around 200 entrepreneurs and women self-help group members took part in the programme.
The service centre would provide the skills for entrepreneurs to start their own commercial venture. The initial basic training would be followed by an advanced training session. Technical and design dissemination workshops would also be conducted.
To provide marketing support for the entrepreneurs, a buyer-seller meet would be organised. The service centre would lay emphasis on quality, affordability and attractiveness of the product.
The DIC would help entrepreneurs either through the Centre's Prime Minister's Employment Generation Programme (PMEGP) or through the various State Government schemes. In the last year, around Rs. 1 crore was disbursed as subsidy through this scheme, Mr. Maruthappan said.
S. Rajagopal, Chairman and Managing Director, SIPPO, said that the raw material for the jute sector was available in abundance only in West Bengal and a few other places. Entrepreneurs in Tamil Nadu had to source jute either through Chennai or Coimbatore. To overcome this problem, a raw material bank had been proposed for Madurai.
M.T. Wakode, Director, Madurai Division of Khadi and Village Industries Commission (KVIC), said that the degradable nature of jute products would help preserve the environment.
I. Ayyappan, Market Promotion Officer, National Jute Board, said, “We provide both training and marketing support. We also help entrepreneurs take part in exhibitions in India and aboard.”
KN. Subramanian, Lead District Manager, spoke about the various means of access to credit for entrepreneurs, especially the micro and small enterprises. For loans upto Rs. 5 lakh, he said that collateral security was needed to be furnished by the entrepreneur.
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Vice-Chancellor, Annamalai University handing over the Sourenir of National Seminar to MPO (T.Ayyappan) held at Annamalai University, Chidambaram (Aug'10)




Article "Thunindu Sei"

of T. Ayyappan

Published in Nanaya Vikatan  -  July'2009




Buyer-Seller Meet [BSM-Madurai]
An  Article  published in "The Hindu"  dated 22 July'2009

Jute suppliers and buyers meet held
Special Correspondent
— Photo: S. R. Raghunathan

CHECKING IT OUT: Jute manufacturers interacting with potential wholesale buyers during an interaction arranged by the Jute Manufacturers Development Council in Chennai on Tuesday.
CHENNAI: The Jute Manufacturers’ Development Council in coordination with Union Ministry of Textiles organised a day-long interactive session between suppliers of jute diversified products and potential buyers here on Tuesday.
Twenty-five leading manufacturers from all over the country participated in the buyer-seller meet, which resulted in business negotiations to the tune of Rs 27 lakh. Spot orders were booked for about Rs 4.13 lakh. About 200 visitors, mostly large retailers, distributors, local retail chains, export-related government and hospitality organisations, participated.
According to T. Ayyappan of the council, the purpose of the meet was to make popular jute mill products and diversified products such as jute fabrics, jute floor coverings, fancy jute bags, made-ups, jute jewellery, footwear and wall decoratives.
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Awareness  Meet - Madurai

                  An  Article  published in "The Hindu"  during Feb'2008



TA interview [Madurai]

Published in Economic Times  -  2008



Jute Buyer Seller Meet [BSM-Bangalore]
Published in The Hindu on 3rd Jan'09

BangalorePrinter Friendly PageSend this Article to a Friend

Smaller players in jute sector find the going tough
Staff Reporter




Wide range: A visitor at the Jute Buyer-Seller Meet at FKCCI in Bangalore on Friday.

BANGALORE: Dominated by corporates, smaller players in the jute business are finding it difficult to sustain themselves without adequate publicity, D. Muralidhar, president of the Federation of Karnataka Chambers of Commerce and Industry, said at the inauguration of the Jute Buyer-Seller Meet here on Friday. “We have set a growth target of 20 to 25 per cent for the jute industry,” he said, “and more publicity for jute products will enable smaller business firms to patronise jute products.”
The jute industry exports touched Rs. 1,200 crore for 2007-08.
T. Ayyappan, Market Promotion Officer, Jute Manufacturers Development Council, said that Kerala led the diversified jute products exports market by generating revenue worth over Rs. 200 crore. “Karnataka comes second as the jute industry here has some of the best designers, better range and finish, and better quality than most other States,” he said.
The north-eastern States fared better in the traditional products market, he added.


Jute Fair [Chennai]

Published in One India News  -  Jan'2009




Domestic & Export Marketing Jute  Training  progamme  was organized  by  Jute Manufactures Dev. Council (JMDC)  in association with  PSG  Tech, Coimbatore  during Dec’2005,  at  PSG  Tech, Coimbatore.  Shri. Siva Kannan, Chairman,  Handloom  Export Promotion Council (HEPC )  presided  over the  valedictory  function and  distributed the certificates to the Jute entrepreneurs.    Dr. Rudra Moorthy, Principal, PSG College,  Coimbatore, T. Ayyappan, MPO, JMDC  were  also  present during the  occasion.  ( news Courtesy :  Dinamalar )



Jute Buyer-Seller Meet [BSM-Bangalore]
Jute buyer-seller meet
Bangalore, DHNS:
Karnataka has some of the best designers when it comes to designing diversified products in jute, stated market promotion officer of Jute Manufacturers Development Council (JMDC) T Ayyappan here on Friday.


At the Jute Buyer-Seller meet arranged at the FKCCI premises here, Ayyappan said, “Nearly 1,200 crore worth jute products were exported in the year 2007-08 with 25 pc profit. Kerala and West Bengal are the major contributors for the raw materials and Kolkata alone has sold 200 crores worth Jute bags last year,” he added.

He said India and Bangladesh were the only manufacturers of jute in the world. The demand for eco-friendly products are increasing in the city among the young crowd and now the demand has spread to foreign countries especially among people from US and the European countries.

FKCCI President Muralidhar said, “The kind of publicity and awareness for jute products is not enough and more marketing penetration is required to reach the public.”


Many IT companies like Wipro, IBM and institutions like IISc order for folders and complimentary products made of jute.

The Jute Buyer-Seller meet will continue till January 4. Around 20 participants from different parts of the country are showcasing lifestyle jute products like shopping and fancy carry bags, dhurries, handicrafts, wall decorative, gifts, novelties, home textiles made-ups and also jute mill products like jute yarn, food grade jute products, geo-textiles and jute fabrics.





Published on 25th June 2008 in The Hindu



                 Jute Skill  Training [Coimbatore]


Published in The Hindu on 9th Jan'08

CoimbatorePrinter Friendly PageSend this Article to a Friend

Training for jute product manufacturers
Staff Reporter
COIMBATORE: The Jute Manufacturers’ Development Council has organised a training programme here for jute product manufacturers and potential entrepreneurs in this sector.
According to T. Ayyappan, Market Promotion Officer of the council, the aim of the programme is to encourage more entrepreneurs to start export of jute products.
Tamil Nadu currently has about 50 registered jute product manufacturers and an equal number of unregistered manufacturers.
Including Kerala, export of jute products from the Southern Region is to the tune of Rs. 250 crore.
Nearly 30 entrepreneurs are participating in the five-day training being held at the Micro, Small and Medium Enterprises Development Institute (MSME DI) here from Tuesday.
They will be trained in consumer buying behaviour, pricing, marketing and export-oriented schemes.
Mission
The jute technology mission is on the anvil and that will give an impetus to jute product exports, he says.
Mr. Ayyappan said that presently, export of jute products from Tamil Nadu was negligible and the aim was to help more entrepreneurs here start exporting. Export procedures and documentation would also be covered in the training.
The Chief General Manager of National Textile Corporation, Coimbatore, M.M. Chockalingam, inaugurated the training. S. Suresh Babuji, Deputy Director of the MSME DI, spelt out the need for seed market training programme.


Jute Workshop [Madurai]


Published in The Hindu on 7th Mar'08,  Madurai

Shri.S.S.Jawahar, Collector Madurai,  at Jute fair
Printer Friendly PageSend this Article to a FriendJute raw material depot for Madurai mooted
Staff Reporter


“It is the answer to problems posed by plastic”






State Government bodies assure support

Official call for coordinated efforts by stakeholders




MADURAI: Collector S.S. Jawahar, on Thursday, proposed the establishment of a jute raw material depot here which could buy the requisite materials from Kolkata. The facility would encourage women self-help groups in the sector, as it could provide an assured raw material supply, he said.
He was addressing an ‘awareness workshop-cum-display on jute diversified products’ organised here by National Centre for Jute Diversification (NCJD), Kolkata, which comes under Union Textiles Ministry, and Jute Service Centre of Sri Jothi Kanniga Universal Services Trust, a Coimbatore-based organisation.
The State Government bodies of District Rural Development Agency (DRDA), Tamil Nadu Corporation for Development of Women (Mahalir Thittam) and Small Industries Product Promotion Organisation (SIPPO) also extended their cooperation for the workshop.
Mr. Jawahar said that Jute Manufacturers’ Development Council (JMDC) and the SIPPO could become stakeholders in the project along with the DRDA.
Project viable
The Project Officer of DRDA, Ansul Mishra, termed the project as viable and said that a coordinated effort would be undertaken to see that the proposal fructified.
The Managing Director of SIPPO, S. Rajagopal, said that his organisation was ready to take it up. “In fact, as the Collector was outlining his proposal, the Market Promotion Officer of JMDC, T. Ayyappan (who was also present), spoke to NCJD in this regard and obtained permission.”
Speaking about SIPPO’s efforts in the jute sector, he said that it focussed on product promotion and marketing by conducting fairs, workshops and expos. Mr. Ayyappan said that environment-friendly jute could be the answer to problems posed by plastic.
The Project Officer of Mahalir Thittam, A. Palanisamy, said that about 10,000 women self-help groups were functioning in the district with over one lakh members.


Jute Fair [Mangalore]

Published in The Hindu  -  Nov'2008


Published in The Hindu on 4th Nov'2008
MangalorePrinter Friendly PageSend this Article to a Friend

Minister inaugurates jute fair in Mangalore
Staff Correspondent
— Photo: R. Eswarraj

ALL PRAISE: District in-charge Minister Krishna Palemar (right) admiring a bag on show at the Jute fair in Mangalore on Monday. T. Ayyappan of Jute Manufacturers’ Development Council is at left.
MANGALORE: Krishna Palemar, the district in-charge and Minister for Ports and Inland Water Transport, inaugurated the jute fair at Hotel Woodlands here on Monday. The fair has been organised jointly by the Union Government’s Jute Manufacturers’ Development Council (JMDC) and the National Centre for Jute Diversification (NCJD). The fair aims at showcasing jute products produced by various artisans from across the country.
The jute products on display include carpets, fancy bags, handicrafts, wall-hangings and textiles. The organisers, NCJD and JMDC, intend creating a public awareness about the wide ranging products made from the natural fibres and attract new entrepreneurs to jute trading and jute processing industry, a press release said. The fair will be on till November 9.


Jute Fair [Mangalore]

Published in Daiji World  -  Nov'2008





Jute Fair [Chennai]

Published in The Hindu on 10th Jan’2007

"Jute exports will touch Rs. 5,000 cr. by 2010"

Union Minister of State for Textiles E.V.K.S.Elangovan inaugurates week-long jute fair in Chennai


· Exports in the sector during 2005-2006 was to tune of Rs.1,186 crore
· Nod for Jute Technology Mission with an outlay of Rs.355.55 crore




CLOSE LOOK: Union Minister of State for Textiles E.V. K. S. Elangovan at the Jute Fair in Chennai on Tuesday. — Photo: K. V. Srinivasan

CHENNAI: Union Minister of State for Textiles E.V.K.S.Elangovan on Tuesday hoped that jute goods export would touch Rs. 5,000 crore by 2010, as projected by the National Jute Policy a couple of years ago.

After inaugurating a week-long jute fair here, he told reporters that jute products largely produced by artisans, weavers and converters all over the country constituted 22 per cent of the total jute goods export.

Exports in the sector during 2005-2006 was to the tune of Rs.1,186 crore.
The fresh impetus given to the industry by the National Common Minimum Programme would benefit 2.66 lakh workers directly employed by the jute industry and four million farmer families.

Modernisation efforts

Efforts made by the Centre to modernise the industry through the Technology Upgradation Fund (TUF) and the Jute Manufacturers Development Council [JMDC] had evoked encouraging response from entrepreneurs. The Government had approved the Jute Technology Mission with an outlay of Rs.355.55 crore.

Its initiatives would help transform the sector into a vibrant and dynamic one that could face the challenges in the international arena.

Of late, a lot of diversification activities were taking place from West Bengal to other States, more particularly handloom concentrated areas in Tamil Nadu, Delhi, Haryana and Uttar Pradesh.

Mr. Elangovan said the Jute Fair, with 35 stalls comprising an exhibition-cum-sale of jute lifestyle products, was being organised by the Jute Manufacturers Development Council.

Three stalls belonged to women self-help groups and three to non-governmental outfits. An exporter and a jute mill had put up one stall each.

Efforts should be made to hold more such exhibitions at different locations to educate the people on the use of eco-friendly products, he said.

Replying to a query, he said export of textile goods would touch $10 billion by 2010. The Government would favourably consider the demand for extending the TUF scheme for the benefit of the textile industry.

Dyeing units
He hoped that the problem relating to the discharge of effluents by Tirupur's dyeing units would be resolved amicably. Experts felt that a viable solution lay in releasing the treated effluent to sea through a pipeline.

The Dravida Munnetra Kazhagam [DMK] Government had set an example to other State Governments in extending cooperation to the Centre in implementing welfare schemes for the handloom weavers, Mr.Elangovan said. It had taken up the responsibility of remitting the weaver's share of Rs.200 towards the insurance premium under a scheme implemented by the Centre.




Jute Workshop [Madurai]

Published in The Economic Times on March’2008







                              Jute Fair [Madurai]

Published in The Hindu on 2nd Aug 2007

Jute is eco-friendly and attractive too
S.S. Kavitha
Products at a jute fair in Madurai blend excellence with creativity and innovation


Photo: S. James

Artistic finery: Visitors looking at wall hangings at the exhibition in Madurai on Wednesday. —

MADURAI: Jute is often considered an alternative to plastic. The eco-friendly fibre can be used to make hats, footwear, shirts and pants, bags, suitcases, pillow covers, files etc. It is also economical and long lasting.
This was the view of several visitors who dropped into Chellam Saraswathi Maligai on Kamarajar Road in Madurai and loosened their purse strings for some of the choice articles that were on display at the jute fair.
Davindar Kumar from Delhi beckons every visitor with ivory-coloured cotton-jute mixed bed spreads and pillow covers while Dipak Sarkar has displayed a wide range of jute jewellery, from ear rings to hair clips.
Artisans from Kolkata have flooded the stalls with footwear, hammocks and swinging chairs all made of jute in attractive colours.
Biswan Das gives you a bagful of material, allowing you to witness that jute bags can hold a lot of weight unlike plastic bags which tend to rip when the.
Vinitha, a fashion designer from Chennai, has finely embroidered dress material in attractive colours.
Exclusive jute materials and cotton-mixed jute materials and jute-embroidery work on cotton dress materials offer several choices for visitors.
S.K. Karthik from Gobichettipalayam has displayed files with motifs of traditional and rural arts printed on them.
“The awareness level is slowly on the rise but still people shun jute materials, associating them with gunny bags,” says T. Ayyappan, Marketing Promotion Officer of Jute Manufacturers’ Development Council.
It is the Council that has taken the initiative to organise the fair in order to popularise the characteristics of the brown fibre. Jute is not only eco friendly but also involves one-time investment, he says. The fair aims at providing a platform for artisans to market their products besides motivating people to go in for natural bio-degradable products. The fair has 30 participants from across the country. It also displays attractive jute and jute-blended yardage, a range of colourful photo frames, wall hangings with cartoon characters and rural landscapes done in exquisite embroidery, and patchwork on jute, files and lamp shades with a compelling effect.




              Interview by T. Ayyappan[Coimbatore]


Published in The Hindu on 13th Nov 2006

CoimbatorePrinter Friendly PageSend this Article to a Friend

Govt. support for jute marketing
M. Soundariya Preetha
COIMBATORE: Jute, an eco-friendly and bio-degradable material, is emerging as a lifestyle product among many with handbags, jewellery and even apparel made of it.
Tamil Nadu, which has jute products worth nearly Rs. 100 crore made annually, is also a "good and receptive market" for these items. Many of these are sold through exhibitions, fairs and local bulk orders. Some of them are supplied to exporters. The State Government has now come forward to support the jute product manufacturers by providing special counters in fairs and exhibitions organised by the Government and its organisations.
According to T. Ayyappan, Market Promotion Officer, Jute Manufacturers Development Council (JMDC), talks are on with Poompuhar and Cooptex to have jute products displayed at their outlets.
The Cooptex has offered permanent space at its outlets on a rental basis. The JMDC has discussed this with some of units in Coimbatore and Chennai.
About 55 units and many self-help groups who are involved in manufacture of jute and diversified products can also participate in exhibitions that will be organised by the Director of Handlooms, based on the recommendation of the council. Jute product manufacturing gained momentum in the State during the last 10 years. Some of the main production centres are Bhavani (in Erode district), Coimbatore and Pondicherry. The JMDC has also proposed the establishment of jute resource bank in these places to help production.



                           Jute Fair [Chennai]

Published in Business Line on 8th Nov’06

Centre keen on marketing of diversified jute products
Value-added products hold 25 pc of total exports

MR E.V.K.S. ELANGOVAN
Coimbatore , Nov. 7
The Union Minister of State for Textiles, Mr E.V.K.S. Elangovan, on Tuesday said the Union Government wanted to increase the overall jute products export and also the ratio of the diversified jute products (DJP) in the export basket.
He also called upon consumers to widen the use of jute-based product application that is environment-friendly and supported rural women employment.
The Government, under the National Jute Policy introduced last year, has planned to raise jute products exports from Rs 1,200 crore (during 2005-06), which includes the Rs 313-crore DJP exports, to Rs 5,000 crore over the next three years. In the total jute products export basket, the share of the DJPs now constitutes 25 per cent.
Mr Elangovan was speaking after inaugurating a weeklong `Life-style DJP fair' in the city sponsored by the Jute Manufacturers Development Council (JMDC) and the National Centre for Jute Diversification (NCJD). The country processes about 16 lakh tonne of jute products annually worth about Rs 6,000 crore out of 1.10 lakh bales or 19 lakh tonne of raw jute produced by it. Its value-added jute products or the DJPs are estimated to constitute about 8 per cent of the total jute products.
Talking to presspersons, Mr Elangovan said that his Ministry, in deference to the demands of the textile industry, has recommended strongly the extension of the technology upgradation fund scheme (TUFS) beyond March 2007. "In all probability, his Ministry's demand for the TUFS tenure extension would be conceded by the Centre," he hoped.
Participating at the inaugural function, the JMDC Secretary, Mr Atri Bhattacharya, said the promotion of DJPs was being sought through the creation of market linkage by holding exhibitions, which also help to get consumer feedback on the products sold in the market.
Emerging areas
He said that with regard to bulk jute products exports, huge investments were needed to find out new areas of product applications. Foodgrade packaging, geo-textiles and automotive product accessories are some of the emerging areas that offer huge market potential.
The pilot projects, being implemented in five States where rural roads under the Prime Minister's Rural Road Development Scheme are being developed using jute on a stretch of 10-km each, once completed, would show the future potential of application of jute in geo-textiles, Mr Bhattacharya said. While the project was completed in West Bengal, it is under way in the other States, including Andhra Pradesh, Bihar, Orissa.


Published in Business Standard on 5th Jan'09

Jute SMEs stay afloat on IT firms' orders
BS Reporter / Chennai/ Bangalore January 05, 2009, 0:39 IST


To cut costs and promote eco-friendly goods, IT companies have begun to buy substantial quantities of jute-based value-added products. The companies are saving 10 per cent over plastic and other non-eco-friendly products and orders to jute SMEs ranges from Rs 5 crore to Rs 8 crore.


Speaking to reporters at the ‘Jute buyer-seller meet organised by the Jute Manufacturers Development Council (JMDC), T Ayyappan, market promotion officer, said, “Nearly, 40 to 50 Bangalore-based IT companies are buying file folders and complimentary products made of jute. By buying jute products, these companies are finding savings to the tune of 10 per cent over plastic and other non-eco-friendly products.”
“Companies like Wipro, IBM and others have already discarded plastic file folders while handing over training materials to new recruits and trainees. IT companies preference to jute based products has become a lifeline for many jute small and medium enterprise (SMEs),” he added.
Value added jute product exports from India stood at Rs 1200 crore in the year 2007-08. This year JMDC is targeting 20 to 25 per cent higher exports. Kerala and West Bengal are the major exporting states.
“Kerala specialises in diversified products where as West Bengal has specialisation in making bags, both the state account for 70 per cent of the exports,” said Ayyappan.
Bangalore, home to major IT companies and having the biggest domestic market for jute products, has emerged as jute value-added design centre in the country. This has led to mushrooming of SMEs specialising in designs, offering better range and finishes than most other states. Value added jute products emerging from Bangalore are carry bags, dhurries, handicrafts, wall decorative, gifts, novelties, home textiles made-ups.
“IT company orders to jute SMEs is to the tune of Rs 5 crore to Rs 8 crore,” said Ayyappan.
Staff Reporter
Initiative to popularise them among self-help group members


— PHOTO: G. KARTHIKEYAN

Useful inputs: Participants at a workshop on jute products held in Dindigul on Tuesday.

DINDIGUL: Jute products, particularly bags of all sizes, would be a viable alternative to plastic bags and eco-friendly too. Value addition to jute would get better income for small entrepreneurs. National Centre for Jute Diversification would extend all assistance such as basic training, manufacturing methods, and marketing end-products in domestic and international markets.
These were highlighted at a one-day workshop and exhibition of jute products here on Tuesday. The main aim of the workshop was to popularise jute products making among women members of self- help groups to diversify their activities and enhance their income, said T. Ayyappan, Marketing Promotion Officer, Jute Manufacturers Development Council.
Widely used
Earlier, jute was used to manufacture gunny bags only. Now, it was being used to make decorative materials, fancy products, jute-reinforced composites for making packaged boxes for tea, geo- textiles to control soil erosion and soil stabilisation, grass mats, nursery bags and tissue papers and boards. Jute geo-textiles was used in construction of roads and embankments, and horticulture applications.
About 52 per cent of 1.60 million kgs of jute produced in the country a year has been used for making gunny bags and 25 per cent for hessian. Only six to nine per cent have been used for jute- diversified products.
Raw jute fibre was available around Rs.8 and Rs.10 a kg. After value addition, price realisation would be around Rs.80 to Rs.100 a kg. Cost effective and an attractive jute material, Leno fabric, an alternative to polythene bags, had a good demand in domestic and international markets.
The Jute Service Centre in Coimbatore would offer technical support, marketing advice and design promotion. Training on jute spinning, weaving of carpets, furnishing fabrics, wall hangings, jute fibre bleaching, dyeing and finishing, manufacture of micro-knotted and utility products, fancy bags, low-cost bags, decorated articles and paper products would also be given. The raw materials bank in Coimbatore would supply raw materials to trained personnel to make jute products, he added.
In his address, District Revenue Officer K. Chandrasekaran appealed to the people to use jute bags to protect the environment.


Metroplus Lifestyle Show [Chennai]

Published in The HIndu on 29th May 2008

ChennaiPrinter Friendly PageSend this Article to a Friend

“More than a place for buying, selling”
Shonali Muthalaly
5-day Metro Plus Lifestyle show from June 5



— Photo: K. V. Srinivasan

(From left) C Haridas of Voltas, Shubhodip Pal of HP Compaq, V L Narayan of Samsung India Limited, V. Kalidas, Vice President (Advertisement) of The Hindu, T Ayyappan, of JMDC, Pankaj Prabhakar of Maruti Udyog Limited and Shankar Ramachandran of Moser Baer at the media conference for Lifestyle Show in Chennai on Wednesay.

CHENNAI: It’s not an exhibition. It’s not a trade fair. In fact, it’s rather difficult to slot. However, since it draws about 80,000 visitors a year, no one’s really worrying too much about definitions.
The Metro Plus Lifestyle show, which will be on at the Chennai Trade Centre between June 5 and 9, is rapidly developing into a platform for the country’s largest companies to launch their new products.
“It’s more than just a place for buying and selling,” says V. Kalidas, Vice President (Advertisement) of The Hindu, adding that the show brings together the newspaper’s readers and manufacturers. “Visitors come in and do much more than window shopping. They interact with the manufacturer.”
At a press conference at Taj Coromandel, representatives from various companies that are participating in the festival spoke about what customers can expect from this edition.
Launches
A lot of launches can be expected to start with. V. L Narayan from Samsung, which is the main sponsor of the event, said that they will be using the festival to showcase their new crystal design LCD TVs, among other products. There will also be individualised notebooks from HP Compaq, in bright colours, patterns and their signature imprint finish, and Moser Baer with a range of new products for your computer.
Maruti Udyog Limited will unveil a new car and Voltas has a new range of air conditioners, water coolers and wine coolers. And helping the environment, there will be JMDC, which has been tirelessly popularising jute and making it trendy.
The show is in its 5th year and has grown vastly since it began in Chennai in 2004. It grew to three cities in 2005, and nine cities in 2007.
This edition goes international, bringing together Thai jewellery, textiles and handicrafts, along with representatives from Pakistan and Kenya.
There will be a total of 285 stalls, covering an air conditioned area of 12,000 sq metres. The communication partner is Bharat Sanchar Nigam Limited. Other partners include K Lite, Aquafina, Lakme beauty Salon and League Club. Planet Yumm will be setting up a food court at the show. NDTV 24x7 is the Channel Partner, while Radio One 94.3 FM is the Radio partner. Taj Coromandel is the hospitality partner.


Jute  Fair [Chennai]

Appeared in website of www.Oneindia.in dated 9th Jan'2007


'Centre planning to boost textile exports'
[]
Tuesday, January 09 2007 12:58(IST) 
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Chennai, Jan 9: The Union Government is planning to boost the export of textiles to the tune of Rs 10 billion US dollars by 2010, as against the existing annual export of one fourth of this target, Union Minister of State for Textiles E V K S Elangovan said today.

In an informal chat with newspersons here on the sidelines of inaugurating a week-long jute exhibition, Mr Elangovan said the five-year 
Technology Upgradation Fund (TUF) launched in 2003, would come to an end this year.


As TUF had evoked overwhelmng response, the textile industry wanted further extention of the scheme and the government was considering it, he added.

He said the Centre as well as the Tamil Nadu Government would consider the expert's suggestion for letting out treated effluent water from the Tirupur dyeing and bleaching units in the sea by setting up an exclusive pipeline to find a permanent solution to the effluent problem.

The Government had also fixed a target of jute products export at Rs 5000 crore by 2010, as against the present annual export of Rs 1,000 crore, he said and hoped that the target would be achieved.

The jute, once popular in 
West Bengal and its surroundings had now spread all over Tamil Nadu, Andhra Pradesh and Karnataka.

The jute oriented products were now getting momentum among the women self-help groups, he added.

He said the Union Government was going to establish five textile parks, including one at Cuddalore, Palladam and Perunthurai at a cost of Rs 50 to 100 crore. The proposed parks would come under the joint venture with state government and private 
entrepreneurs.

Stating that Tamil Nadu Government was forerunner in the country by implementing Central Government schemes, Mr Elangovan cited the Union Government's recently introduced insurance scheme for the benefit of weavers, under which the Centre would sponsor Rs 800 on each weavers to remit their annual premium of Rs 1,000.

The remaining amount of Rs 200 would be meted out by the beneficiary weaver.

The Tamil Nadu Government had generously come forward to meet the weavers contribution of Rs 200, he said adding about two lakh weavers would be benefitted under the scheme.

Several state governments were now in touch with the Tamil Nadu Government and enquiring about the implementation of this scheme in order to introduce it in their states, he added.

Earlier, inaugurating the fair, Mr Elangovan said the Union Government had approved the Jute Technology Mission (JTM) at a total outlay of Rs 355.55 crore. The JTM would encompass sub-systems pertaining to agricultural research and seed development, agronomic practices, harvest and post harvest techniques, the primary and secondary processing of raw jute, diversified product development, market development and
marketing distribution.

He said it was expected that the initiatives by the Government would help to transform the jute sector into a vibrant and dynamic one to enable the sector to withstand international competition.

The Government, besides making efforts to modernise the jute industry through TUF and Jute Manufactures Development Council (JMDC) was also contemplating an incentive scheme for the modernisation of jute industry. There was encouraging response from the industry to reap the benefits under the schemes, he added.

The National Centre for Jute Diversification (NCJD) would focus attention on the diversification in the jute sector, he said adding the Centre was introduced a host of schemes for the benefit of jute entrepreneurs by opening jute raw material 
banks and jute service centres all over the country.

The jute industry was providing direct 
employment to nearly 2.66 lakh workers and supporting the livelihood of around four million farm families. The National Common Minimum Programme of the UPA Government providing for fresh impetus should be given to the Jute industry in all respects, he said adding that the export of jute diversified products presently constitute 22 per cent of total jute goods exports from the country.

JMDC Market Promotion Officer T Ayyappan, in his address said the fair would be an exclusive exposition of eco-friendly lifestyle jute products.

The fair has been organised under the joint auspices of Jute Manufactures Development Council (JMDC) and the National Centre for Jute Diversification with a view to encouraging jute entrepreneurs in market promotion efforts. The fair also aimed at creating awareness about the products made of jute, he added.

He said more than 36 stalls from all over the country were showcasing variety of jute products in the fair.

UNI

Workshop at  Pudhucherry [IJSG]
News appeared in the WEbsite of www.Jute.org


Workshop on Development of Jute Entrepreneurs held in India
A daylong workshop on Development of Jute Entrepreneurs and Lifestyle Jute Products under the IJSG sponsored and Common Fund for Commodities (CFC) funded project entitled Small-Scale Entrepreneurship Development in Diversified Jute Products was jointly organised by the National Centre for Jute Diversification (NCJD), Kolkata, Ministry of Textiles, Govt. of India and the Development of Hessian Articles Research and Training Institution (DHARTI) held on 13 March 2007 at the Hotel Jayaram in Puducherry, India.
Mr. N. Rangasamy, the Honourable Chief Minister of Puducherry inaugurated the workshop. Among others Dr. Latifa Binte Lutfar, Operations Officer, International Jute Study Group (IJSG) and Mr. Md. Fazlul Huq, Project Executing Agency (PEA) of the Group were present and spoke on the occasion. The Honourable Chief Minister said that Puducherry has got immense potential and manpower which are suitable for jute industry. He assured all possible support relating to training or development activities which provides employment opportunities especially to women entrepreneurs. A large section of women entrepreneurs participated in the workshop.
In the Technical Session of the workshop Mr. A.K. Khastagir, Project Manager, NCJD, Dr. Latifa Binte Lutfar, Operations Officer, IJSG, Mr. R. Chandran, Assistant Director, HM&SEC, Office of Development Commissioner for Handicrafts, Dr. Ramesh, Environmental Engineer, Puducherry Pollution Control Committee, Mr. Tara, Textiles Technologist, Mr. P. Ramasamy, General Manager, District Industries Centre, Puducherry, Mrs. Rajamani, Project Officer, SJSRY, Puducherry Municipality, Officials from the Bank of Baroda and Indian Bank, Mr. T. Ayyappan, Market Promotion Officer, JMDC, Chennai, Mr. L. Ponnarasu, Team Leader, Jute Service Centre, PSG Tech, CBE and Mr. Arimathi-Ilambarthi, Founder, Youth Peace Centre spoke on various relevant topics in creating awareness among the prospective small entrepreneurs of diversified jute products. A video on jute diversified products was also shown in the workshop.
Meanwhile, a “Buyer - Seller Meet” was organized by the Jute Entrepreneur Service Centre (JESC)-Puducherry in JMDC Jute Fair on 12 March 2007 at Vel Sokkanathan Kalyana Mandapam. Honourable Minister for Education Mr. M.O.H.F. Shajahaan, M.B.A. inaugurated the exhibition and the Buyer-Seller Meet. Craftsman and artisans from various parts of India participated in the exhibition. There were 33 stalls, displayed jute products like jewelries, wall hangings, handicrafts, soft luggage, variety of bags etc.




Published in The Hindu on 7th Mar'08,  Madurai


Jute Awareness Meeting [Anakaputtur]

Published in Daily Excelsior on 9th Jan'2006



CHENNAI, Jan 9: A proposal for building a model weavers village with each household having a loom shed attached to it has been sent to the Union Government for grant, Tamil Nadu Handlooms, Handicrafts, Textiles and Khadi secretary A Elangovan said today.
Around 30 such houses are to be built at Ankaputhur near here, where various jute products like sarees and clothes are being woven, Elangovan told newsmen here.
Earlier, Elangovan inaugurated a week-long Jute Fair, with 35 stalls from all over the country, exhibiting various jute products.
The fair, organised by Jute Manufacturers Development Council (JMDC), focuses on low cost jute bags.
JMDC Marketing Officer T Ayyappan, said an awarenes rally involving students would also be organised on January 12 about the use of eco-friendly products, like jute and the merits of using such bi0-degradable materials.
The Anakaputhur Weavers' Cooperative Society, also produces banana fibre mixed clothes. (PTI)


                              Jute Fair [Chennai]


Published in Financial Express on 10th Jan'2006


Proposal for jute weavers' model village near Chennai


Posted: 2006-01-10 00:00:00+05:30 IST
Updated: Jan 10, 2006 at 0000 hrs IST



Chennai, Jan 9:
A proposal for setting up a jute weavers' model village at Anakaputhur, near Chennai, is forwarded by the Tamil Nadu government to the Union textile ministry for approval and financial support.
The plan is to set up 30 workshed-cum-houses for families now engaged in weaving dress materials and furnishing clothes from a mixture of jute, cotton and silk yarn, A Elangovan, secretary, handlooms, handicrafts, textiles and khadi, government of Tamil Nadu, said here on Monday.
He was inaugurating a `Jute Fair', which comprises exhibition and sale of life style jute products like jute jewellary, jute handicrafts, dolls, fancy jute bags, gift articles and many other products.
C Sekhar, president of the Ankaputhur Jute Weavers' Welfare Association said, the model village plan is to construct 30 houses and worksheds with one loom each. This would help modernisation and diversification and increase sales.
D Vanitha Lakshmi, officer in charge of `Mankinds' Manoeurs', a non-governmental organisation working along with the National Centre for Jute Diversification and Jute Service Centre', said efforts were being made to support the weavers organise themselves and diversify into eco-friendly products that have good demand in the national and export markets.
T Ayyappan, market promotion officer, Jute Manufacturers Development Council, said the export of value-added jute products have been picking up.
``Value-added products accounted for over 20% of the Rs 1200 crore exports last year. The trend is continuing,'' he said.
Over 35 exhibitors from all over the country are showcasing their products in the fair.



Jute Fair [Madurai]

Published in Daily Thanthi  -  July' 2006

Shri,Udhayachandran, IAS, Collector, Madurai

during inauguration of Jute Fair, Madurai







                       Jute Fair [Cochin]

Published in The Hindu on 23rd Sep'2005
KochiPrinter Friendly PageSend this Article to a Friend

Promoting jute cultivation
Kerala and West Bengal have many things in common. Primarily, both the States have proved to be fertile land for Communism. Now comes jute. Jute is entering Kerala after establishing a firm ground in West Bengal.
The Jute Manufactures Development Council (JMDC) is taking the lead in opening new farmlands for cultivating this natural fibre, which is in great demand.
The favourable climatic conditions and availability of water bodies for retting are the factors that prompted the JMDC to think in terms of introducing jute farming in the State, says T. Ayyappan, market promotion officer of the council.
The council has identified Alappuzha and Cherthala as potential jute farming areas in the State. Koncherry Jute Plantation, Cherthala, has started jute cultivation in the State and more are expected to take up the cultivation in the coming days. Jute fetches between Rs. 12 and 18 per kg depending on quality, says Ayyappan. Provisions for the supply of jute seeds and farming by cooperatives are also planned, he says. He is of the view that Kerala has tremendous scope for jute agriculture and making and exporting jute products. Currently, there are nearly 50 entrepreneurs engaged in jute products manufacturing and exporting in the State and the turnover is around Rs. 200 crores.
Once sufficient quantity of jute is produced in the State, the cost of raw material can be cut down drastically. Presently, the manufacturers are spending considerable amount on transporting jute from neighbouring States. The availability of raw material in the State will certainly boost jute industry in Kerala, he hopes.

K.S. Sudhi




 TA's  interview [Madurai]

Published in Business Line on 26th Jan'2005


Jute exports will gain under WTO regime'Our Correspondent
Madurai , Jan. 25
THE jute industry is poised to gain under the WTO regime. With a growth over 30 per cent in the last few years, the industry is bound to register a high level of export performance, according to the Market Promotion Officer, Jute Manufacturers Development Council (JMDC), Ministry of Textiles,Mr T. Ayyappan.
In the city recently, he said, Bangladesh is the only competitor in the field. However, the Indian Jute sector is structurally better placed to meet the supply schedules at the international level. The diversification that it has achieved in terms of added life-style products in addition to traditional items has enhanced the value.
In the traditional areas, the exports of hydrocarbon-free bags and food grade quality bags have high prospects.
With the European countries opening up for this eco-friendly and biodegradable product, the exports are bound to surge.
Exports are likely to increase by 20-25 per cent in the next two years, he said.



               Jute Fair [Chennai]

Online edition of India's National Newspaper
Saturday, Jul 31, 2004

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Future Fibre
PRASSANA SRINIVASAN on jute, the golden fibre whose time has come






IT HAS come a long way. From its humble beginnings as gunny bags used to pack foodgrains to gaining a place as a fashion accessory in glitzy designer showrooms, the journey of jute has been a fascinating one. Awareness about eco-friendly products and the ban on plastics have proved advantageous to jute. From fancy handbags to cute cell phone covers, everything is now available in jute.
"Jute products have been around for many years, but were popular only as shopping bags and wedding bags. With the ban on plastic, people turned to alternatives. Natural fibres such as jute and banana are replacing plastic in a big way," says Malathi Rajagopalan of Leder Craft. Although Malathi has been manufacturing and exporting leather products for over two decades, she has recently shifted focus to jute, as there is a good market for jute products in the city. "I continue to export leather products. But I find the demand for jute products rapidly growing among local customers." Though jute bags are popular, accessories such as jewellery, folders, wallets and other utility items are slowly catching the fancy of city slickers.
Fashion accessory

According to Ayyappan, director, Jute Manufacturers' Development Council, "Jute is largely considered a fashion accessory now. Many fashion institutes are coming forward to include it in their syllabus."
Some retail outlets in the city sensing the demand for jute products are now stocking them. "Although there is no permanent display of jute — right now, we have just a couple of bags, stoles and a few garments in jute — the response is good whenever we display jute products," says Asha, manager, Amethyst lifestyle store. In most stores, jute is combined with leather or cloth to enhance its appeal.


Bags, garments and footwear... jute in its many avatars

"I mix and match jute with silk and leather, or embellish it with block printing. This not only breaks the monotony but also gives ample room for creativity," says Rajalakshmi of Jute Emporium, an exclusive jute products outlet. "I don't consider anything waste and just try to use it creatively," she says, pulling off a small pen cap made of fibre left over from a bag. Dustbins, shopping bags, cell phone covers, sandals, garments, wall hangings, doormats, toys and folders — everything finds a place in her shop.
"Jute jewellery is the new rage among college students. Its natural look and intricate patterns attract youngsters."
Ayyappan feels more than jewellery it is jute hats, mats and baskets that are popular among the expatriate community here.
Many choose jute because it is eco-friendly. Aarthi, a college student, prefers jute to leather or nylon for the simple reason that it is natural. "Even my mobile phone cover is made of jute," she says.
"Clothes in jute might not suit Chennai's climate, but I still like to wear jute occasionally for its ethnic look. Although, the material was rough initially, it turned softer with repeated washes." However, retailers do agree that the jute dress material is not popular because of its thick texture.
For Anisha, an artist, it is the feeling of helping local artisans that make her buy jute products. "Everything about my home, right from the dustbin to the magazine holder, is jute. There is a sense of satisfaction that we are indirectly helping someone by buying such indigenous products," she says.
Affordable

For some, it is the variety of choice that has led them to buy jute. "Jute now comes combined with other materials to give bags a distinctive look. They match my clothes," says Sneha, another college student. "It is also incredibly affordable. I can buy two or three jute bags and have variety instead of going for one long-lasting leather bag," she adds.
However, it is not just the young and the socially responsible that are switching to jute. There is a huge overseas market for jute, as Rajalakshmi says. "We have a lot of customers who place orders from abroad. Jute has also become a popular corporate gift now. Most companies, which are handling clients abroad, choose jute folders or organisers as gifts. The reason: why give fancy imported products when you have something ethnic yet so trendy."













But most entrepreneurs dealing in jute say it is the exhibitions that bring in most customers and orders. "We source raw material from Kolkata. Although we don't make jute jewellery, our utility bags and fancy hand bags have many takers in Chennai," says B.P. Mohan Das of Mrignayanee, a unit of Madhya Pradesh Handicrafts and Handloom Development Corporation. Mrignayanee is holding an exhibition where jute products are also on display.
Customer preferences

Malathi Rajagopalan feels these exhibitions serve as a platform to attract customers. "It also helps entrepreneurs understand customer preferences so that products can be designed accordingly." However, Rajalakshmi and Malathi agree that jute has a select customer base at present. But with growing awareness for natural products, it will not be long before jute takes over the shelves of most lifestyle stores in the city.



 Jute Fair [Cochin]

The Hindu Online edition of India's National Newspaper
Monday, Oct 14, 2002

Life Kochi


Send this Article to a FriendThe golden fibre fair






JUTE IS cute, natural and cheap. Its versatility has made it useful in many ways and jute-based products have a special place in the market.
So those who are in search of an alternative to the products made of plastic can now select jute as a better alternative.
The city is currently hosting a jute bag promotion fair. Organised by the Jute Manufacturers Development Council (JMDC), the fair on at the Women's Association Hall, showcases a variety of products made from jute.
Manufacturers from West Bengal to Karnataka have come to participate in the fair which began on Friday. The fair is an example of the diversification of jute-based products.
A wide range of bags has been exhibited at the venue. Hand and shopping bags, wall decorative, wallets, carry bags, are available for different prices.
"The fair was designed to create awareness among the public about the low cost jute bags which can replace the usage of plastic bags in our daily life'', says T. Ayyappan, market promotion officer, JMDC.
A special theme pavilion explaining the eco-friendly nature of jute plus its low cost has been set up at the fair.
Manufacturers have taken care to give a new shape and size to jute bags through the deft use of innovative ideas.
This diversification is seen in products like mobile-phone covers made out of jute and a wide variety of hand and carry bags. The fair will conclude on October 16.
By Krishnakumar G.

Photo: Mahesh Harilal